Persistence and determination alone are omnipotent.

– President Calvin Coolidge

Roadturn Principle: Never give up.

A friend was eager to share the results of a study on how entrepreneurs can succeed. “The bottom line,” he said, “is that enthusiasm makes the difference.”

I think the findings from that study are often true in the short run, but fail miserably in the long run.

Here’s why…

Enthusiasm and desire can get you started.

Enthusiasm and desire can get you out of bed… most mornings.

But there are times when you’ll need sheer grit — persistence and determination — to keep going.

Expect it.

Prepare for it.

And when the test comes, dig way down deep and do something heroic: do what you KNOW you should do, even when you don’t feel like it.

You’ll be glad you did. You’ll always be glad you did.

Never stop trying. Never give up.